Most Recent

  • 5 Strategies to Help Google Find Your Restaurant

    A couple of weeks ago, I wrote about the importance of search engine optimization (SEO) for restaurants. This week, I'll briefly cover five strategies you can use to help Google find your restaurant. Who doesn't love free knowledge? Here we go:

    1. Page Titles

    Page titles are key for optimization. They are the blue links in Google results. A great example of a page title would be: YourRestaurant | Location, VT's Best Cuban Restaurant. This way you get your com

  • Should Restaurant Owners Worry About SEO? Absolutely - and Here's Why

    As we mentioned to you several weeks ago, consumers are increasingly using the internet to find your restaurant. Take these recent stats from AIS Media for example:

    • 89% percent of consumers say they have researched a restaurant online before dining there.
    • Of those 89% of consumers, 57% indicated that prior to selecting a restaurant they view the restaurant's Web site.
    • 33% view other consumer's reviews online prior to dining. (AIS Media)
  • 3 Ways to Incorporate Your Restaurant Website into Your Customer's Experience

    Building a website for your restaurant is one thing. Getting people to use it is a whole other ball game. That’s why you need to give prospective diners and loyal fans a reason to head to your website.

    Here are three ways to drive more customers to your website:

    1. Launch New Dishes on Your Website

    Loyal customers come back to your restaurant all the time - especially when you’ve got something new on the menu that piques their interest. Constantly

  • The Growth of the Mini Dessert

    We decided to have a little fun with this post. I want to talk about dessert because it’s so amazingly delicious.

    Over the past several months - maybe even the year - the dessert world has undergone a shift from huge desserts (which still exist) to mini desserts.

    While the office occasional

  • Get Your Servers to Sell in Three Easy Steps

    Servers are the front line in any restaurant. They deal directly with customers, handle complaints, take praise, and facilitate the entire transaction. You could almost call them customer support representatives.

    But how do you turn them into money-making machines?

    Here's a simple three step process:

    1. Education

    Many servers may not know where the opportunity to upsell or c

  • How to Make Your Restaurant Kid-Friendly

    In the spirit of a recent post on how to attract summer tourists, I'd thought we'd continue to address an often overlooked customer: kids!

    When families go on vacation they often bring their kids along. For some, it's chaotic but for others it's great family-bonding time. Are the kids held to the same regard as their parents?

    Sometimes it's tough to please kids whe

  • The Ultimate Guide to Building a Bakery Website

    Have you thought about your web presence recently? Is it helping you pack your bakery full of coffee-drinking, pastry-loving customers?

    If not, do you need to rethink what your bakery website is doing for your business?

    Managing your web presence isn't exactly exciting. I'm sure you'd rather be pulling piping hot chocolate croissant out of the oven then update your Facebook page.

  • 10 Ways the Internet is Changing the Restaurant Industry

    Some love it. And some hate it. I'm talking about the internet.

    The internet has changed the restaurant industry forever.

    As a restaurant manager, you’ve seen handwritten tickets move to electronic POS systems, employee schedules move to smartphones. credit card payments go from paper receipts to mobile apps, and online ordering evolve into a tool many restaurants can’t go without.

    But there’s also been a lot more changes to

  • How to Respond to Negative Restaurant Reviews

    The internet has been flooded with online restaurant reviews. From Yelp to TripAdvisor, OpenTable to Google - reviews for your restaurant are everywhere.

    And it just so happens some of them are negative.

    It's the nature of the beast. Not everyone is going to rave about your restaurant. But, there's an opportunity to respond to the negative reviews and ultimately keep your glowing restaurant reputation alive.

    By getting involved in on

  • Four Ways to Attract Tourists to Your Restaurant

    It's that time of year again - summer vacation and the big 4th of July travel weekend.We're in the thick of long beach weekends, national park hikes, and cross-country road trips. Heck, you may even be on vacation! (If you are, we're totally jealous).

    Summer vacation brings a whole new customer base to town. These people are ready to spend money. Now, does that mean you should raise your prices? No, but you could get creative in attracting these beach-goers into your foo

  • Tweet Tweet! Use Twitter to Connect with Your Restaurant's Fans

    Twitter is probably the web's most elusive social network. There are plenty of spam accounts, ghost-tweeters, and inactive users.

    Cutting out the junk and using twitter for your restaurant isn't too hard. Here’s what you can do to start connecting (and sifting through the fluff):

    1. Tweet Pictures

    Post pics of your staff getting ready for service, tonight’s special, or what you’re doing on your weekend. These examples make your re

  • How to Get More Interaction from Your Restaurant's Facebook Fans

    I'm sure this has happened to you before: You post what you think is the greatest status update of all time on Facebook and expect wild fan-fair: tons of likes, comments, and shares.

    Unfortunately those "viral" posts don't happen too often. And they tend to involve cats, funny babies, and animated gifs.

    What are you supposed to do to get all of this activity?

    Tell your visitors to "like" your post or "comment below". This s

  • How to Create a Marketing Plan for Your Restaurant

    Launching a new restaurant? Want to figure out how to get more customers busting down your door for the lunchtime rush?

    That's where a marketing plan for your restaurant comes in.

    But when you're menu planning, cooking, scheduling employees, and working with suppliers, it's impossible to find time and resources to devote to a well-thought out plan.

    That's why we made it simple for you: answer a couple of questions and build a team

  • Three Cool Free Tools for Social Media Restaurant Marketing

    We've heard it a lot from you: social media is a pain in the butt. Today, we want to give you access to some neat tools you can use to manage your communities a whole lot easier.

    1. Buffer

    Buffer is like an automatic dispensary of articles. Find everything you want to share on the internet, throw it into Buffer, and it'll automatically post the content for you at random times throughout the day.


  • Three Ways Your Restaurant Can Help Out this 4th of July

    Fireworks, Backyard BBQs, Parades, and a boat load of red, white, and blue. Welcome to 4th of July! In a few short weeks, we'll be celebrating this nation's independence. Is your restaurant ready?

    Many eateries close down for 4th of July. I don't blame them. Everyone is all about the backyard BBQ - burgers, dogs, sausages, and tons of sides.

    Even though BBQ's are happening everywhere, people still need an arsenal of eats. Here's how your restaurant can