Do you keep reading about changing technology? Restaurants are faced with new tools every day. From POS systems to inventory management software and reservation systems, it’s overwhelming. Oh, and don’t forget the web. It changes every minute. Just look at twitter, facebook, foursquare, Google+, and OpenTable.
There are tons of marketing experts saying you need all of the tools listed above. What you really need are tools that benefit you.
A restaurant website is a tool you can’t ign...
Hashtags, mentions, and retweets. These words are common vocabulary surrounding Twitter, a social network used by over 140 million people in the US (source). Twitter is a place for people to post their thoughts, questions, and pictures.
Your restaurant can use Twitter, too. Starting an account is the easy part - just go to twitter.com and sign up. Keeping the interaction up and running is...
When someone visits your restaurant website, what are they looking for? They sure aren’t looking to draw circles with their mouse, or drool over pictures of your food (well, some people are), but they want information - and they want it fast.
Here are three tips on the content you need to make available to prospective diners of your restaurant:
Will Uncle Jerry from out-of-town enjoy your restaurant? His sister, Marge, wants to know. I wonder what I’m goi...
Restaurant owners, having a simple phone number on your website, is no longer going to cut it. How are your customers going to know what your hours are, or what they’re going to grab at the office for lunch on Monday? Many websites for restaurants lack the right information. Don’t let prospective diners 86 your restaurant because of frustration.
Why Your Restaurant Website Should be Fully-Loaded
1. A website is an extension of your brand
Your restaurant is brick ...
Who doesn’t love Thanksgiving? The smell of turkey wafts through the air, family you haven’t seen in years surround your dining room table, and crisp fall air makes it a tad bit nippy outside.
The standard Thanksgiving means LOTS of food. (Remember the epic Turkey knock-out of 2009?) Unfortunately,many people hate to cook. It’s just not at the top of their list of awesome things they love to do.
Entice those hate-to-cook customers with a Thanksgiving offer they can’t refuse.
Americans have a love-hate relationship with Black Friday Sales. Some love to wake up at the crack of dawn to wait in line at WalMart. Others sleep in and catch the sales later in the day (We call that shopping like a normal human being). For restaurants this time day can be a boom for business.
So, how do you get people in your restaurant, shopping bags in tow? You know they don’t want leftover turkey sandwiches. Here are three ways you can make the register ring this Blac...
It’s time for some super-duper holiday cheer! We’ve certainly hit that time of year where the snow is starting to coat the roads, neighbors find themselves in heated Christmas light battles, and Frosty the Snowman ends up on every five-year-old child’s lawn in America.
But, it’s also the time we head out to thriving retail metropolis’ to complete our holiday shopping. After you get through long lines, impatient store clerks, and aisles of impulse buys, you’re starving! Where are y...