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  • Guerilla Restaurant Marketing Idea: Free Hot Chocolate (or Cider)

    You may have palm trees where you are (and we’re jealous), but much of the nation is in a deep-freeze this time of year - and some of us even have snow! This means we’re likely not going to see a day above 30 degrees for a good three or four months. Cold temps mean cold fingers. Get holiday shoppers into your restaurant with free hot chocolate or cider. Warm their hands up and plaster your restaurant’s brand all over creation. Get printed cups with your logo, set up ...
  • Diners in Holiday Cheer? Get them to review their experience

    A restaurant website can always benefit from more reviews. Whether they’re on Yelp, a local dining guide, or your website, reviews help prospective diners make a decision as to where they’ll dine. Hopefully not in hell. The holiday season is one of the best times to get your customer’s writing about their experience. Unfortunately, you can’t force anyone to come up with glowing remarks on the spot. So how do you get your custome...
  • How Your Restaurant Can Give Back This Holiday Season

    Unless you’re Scrooge, chances are you’ve been in the holiday spirit for several weeks now. Continue the holiday cheer by giving back to your community (and not just because it’s a tax write-off). Here’s one effort we’d love to see a restaurant’s take on this holiday season:

    Dish Out Free Soup to the Less Fortunate

    Soup is the epitome of community. It simmers for hours, while you spend time with family, friends, and loved ones reminiscing about the good ol’ days. It’s ...
  • Three Ways to Make Your Staff Feel Appreciated

    It’s the end of the year. You’ve got a final week of hustle before the books close on another fantastic year for your restaurant. How did it go? Did you do as well as you had hoped? Why did you absolutely crush it this year? You may have yourself at the top of the list, but really, it was a team effort. Your team made your restaurant successful. Make it known that your team means a whole heck of a lot to you. Sometimes, it’s just what they need; a little morale booster. Here are thre...