Blog

Most Recent

  • Three Steps to Launching a New Restaurant Marketing Campaign

    In 2013, you have the opportunity to turn over a new leaf for your restaurant. That may mean an improved menu,  training to become a better manager, or as simple as purchasing new napkins. Regardless, one thing remains main constant: you want butts in seats. Without customers, you’re likely to struggle. Getting more customers means more marketing. More marketing may mean you’ve got to try strategies you haven’t tried before. That can make you nervous, but fear not. Here are three steps...
  • How to Make Your Customer’s First Experience Memorable

    Why do a lot of restaurants fail? It’s not because they don’t have a restaurant website. It’s because they just can’t get a large repeat customer base. Think about it: Customers going to your restaurant for the first time is like going on a first date: You want to impress them so bad. You pull out all the stops: you get the table setting ready, greet them with a warm smile, and make sure they’re having a great time. This is in hopes they’ll say yes to a second date. The challenge ...
  • The Psychology Behind Restaurant Patrons

    Do you play the latest pop hits in your restaurant? Or, do you keep it classical and laid-back? It turns out, the music you play in your restaurant makes a big difference in how long your customers stay - plus, how much they spend. Plus, as we researched this morning, one link after another, we found other interesting restaurant psychology we’ll share with you below.

    Here’s what we found:

    • Individuals tended to stay longer when listening to the slow music co
    ...
  • Do Your Customers Check-in? How to Take Advantage of Location-Based Applications

    Have you checked in? No, we’re not talking about rehab. We’re talking about location-based marketing. Foursquare, Yelp, and Facebook are vying for the top spot in this relatively new marketing channel. Location-based marketing is not as complex as it sounds, but you’re probably left with more questions than answers. How does it work? Does it require my time? Are there benefits to hopping on to the location locomotive? Location-based applications are simple: Consumers “check-in” t...