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  • Don't Ignore Your Single Customers - Make them a part of Valentine's Day

    Singles Awareness Day - S.A.D. for short. It’s what many single people call Valentine’s Day - a day associated with roses, boxes of store-bought chocolate, and lovey-dovey Hallmark cards. And oh yeah - the romantic dinner for two at Chez Loveshack. The majority of restaurants cater to couples on Valentine’s Day - the price-fix menus, the romantic lighting, and the filet mignon on special. We say no more! It’s time to market to the single people of the world! Bri...
  • Why updating your menu is a great way to get more customers

    How many times has your staff heard this classic line: “I’ll get what I always get”. It happens all the time. I’m guilty of doing it myself with a couple mom-and-pop restaurants in town. But, I do it with restaurants when the rest of the menu isn’t exciting. Updating your menu is no easy feat. You have to get your kitchen staff on board, the waitstaff has to memorize a brand-new menu, and it may take some customer education. But....... Updating your menu brings in more cu...
  • Forget Scripts! Why Letting Your Servers be Themselves Means a Boom for Your Restaurant

    At certain points in your guest’s restaurant experience, you expect your servers to say certain things (a script): to up-sell, cross-sell, and get the bill as high as it can go. Scripts are for plays - like, MacBeth in 7th grade. You had to follow a script and say your lines when it was your turn. (My moustache fell off in MacBeth. I’ve been terrified of the stage ever since). The challenge with scripts is they restrict your staff. You have to say that. You have to say this. Oh, and do it...
  • What do you want to eat? The importance of being on your customer's short-list

    Every family debates over where to eat out. Should we order pizza? How about that new place in Wilmington? Or what if we just eat frozen tortellini? Obviously, you don’t want the last one to happen. The decision to dine out is a want - you don’t need to dine out. Once the want is established in your customer’s mind, they research to see what satisfies their want (ie. make a short-list of restaurants).

    This is the short list you want your restaurant to be on.

    This is the list ...