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  • Three Reasons Coupons May Hurt Your Restaurant's Revenue

    There are tons of daily deal sites out there. Groupon and LivingSocial are the largest, but there are many local deal sites popping up. In Vermont, weve got at least three - started by radio stations, TV stations, and local entrepreneurs. Theyre pretty awesome - spend $10 to get $20? Yes, please. And most of the time its for restaurants. So free food makes it even better. Unfortunately, for many restaurants, coupons dont make them a lot of money. Here are three reasons you might want t...
  • What's Your Restaurant Doing for St. Patrick's Day? Here are 7 Ideas!

    In a few short days, St. Patricks Day will be upon us. Is your restaurant ready? If not, our office staff came up with 17 awesome ideas you can implement and maybe youre restaurant will have the luck of the Irish! 1. Make your own shamrock shake 2. Put green tea on special 3. Run a drink special for green drinks 4. Make green bagels for breakfast 5. Have a luck of the Irish discount wheel 6. ...
  • How to Answer the Question "What Do You Recommend?"

    You get this question all of the time: What do you recommend? It plagues servers everywhere. They have a go-to-dish to answer the question and move on, but maybe theres more to it. Heres our thoughts: Why do people ask this? Its a natural objection. When a consumer is faced with something they havent experienced (like going to a new restaurant), they object to the menu. They want to mitigate risk. To do so, they ask someone with experience (your servers) what they re...
  • Do You Eat Your Restaurant's Food? It Builds Credibility

    I once read a story about a restaurant owner who ate every meal in his restaurant. He would never sit in the same seat and would always order something different.

    He wanted the full customer experience.

    He asked his servers to treat him just like any other customer. Other patrons knew he owned the place. It did wonders for his restaurants credibility. There are plenty of restaurant owners who dont eat at their restaurant. Stand apart from the rest and take the time to put your cu...