Most Recent

  • Five Post Ideas to Boost Your Restaurant Blog's Readership

    Have a blog? When was the last time you posted an update? Blogs are one of the best tools to create fresh content for your restaurant website. Plus, Google eats up fresh content for breakfast - all day, every day. They love it. I understand that sometimes it’s near impossible to update your blog with everything else going on. Today, I thought I’d get your brain bouncing with a couple of post ideas:

    1. Staff Member of the Month

    Come up with a quick five-question bio, snap a pict...
  • How to Use Your Receipt to Get Customers Coming Back

    Receipts are often thought of as scraps of paper. They’re either shoved in a customer’s back pocket or wallet, or discarded.

    So, how do you make receipts useful so customers don’t toss them immediately?

    1. Use your receipt to link to a survey

    A lot of big-box retailers do this - they have their staff point out a feedback survey on the bottom of the receipt. If you give feedback, they’ll enter you to win a shiny gift card or a free meal. Create a survey using a ...
  • New Restaurant? Establish Yourself on These Three Social Networks

    Fourtopper is headquartered just outside Burlington, VT. Even though it’s a town of 60,000 people, a new restaurant opens every month. And of course, the entire office has to try it out! This got me thinking about how social media impacts a new restaurant’s opening - plus what networks are vital to a restaurant’s success. After brainstorming, here are my top three social networks to hop on to and why:

    1. Facebook

    Every business, regardless of what they sell, is on Facebook. Y...
  • 5 Must-Haves on Your Restaurant Website

    What Restaurants Need on Their Websites...
  • Moment of Truth - How to Spot Them and What To Do

    I learned about moments of truth in my Operations Management class in college. They have stuck with me throughout my marketing career.

    What is a moment of truth?

    A moment of truth is usually defined as an instance wherein the customer and the organization come into contact with one another in a manner that gives the customer an opportunity to either form or change an impression about the firm. (source...
  • Three Seconds: The Amount of Time Your Restaurant Website Has to Keep Your Visitor

    Three seconds. It’s all you’ve got to pull your visitor in and keep them there. This means you need a clear, easy-to-navigate restaurant website. But, you don’t want to sacrifice usability for a blatantly huge button on your homepage. Here are a couple of thoughts to ponder on what you want your visitor to do when they land on your restaurant website’s homepage:

    Do you want your visitor to:

    • View your daily specials
    • Check out your menu
    • Make a
  • 7 Ways to Get More Reviews on Yelp, Tripadvisor, and Google+ Local

    Looking for ways to capitalize your profiles on Yelp, Tripadvisor, and Google+Local? Maybe one more positive review will give you a five-star rating?

    Online reviews are crucial to your restaurant’s success. Why? Because when restaurant owners are searching online, they hit review sites first. And you don’t want two stars, do you?

    Here are seven ways t