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Diners in Holiday Cheer? Get them to review their experience

A restaurant website can always benefit from more reviews. Whether theyíre on Yelp, a local dining guide, or your website, reviews help prospective diners make a decision as to where theyíll dine. Hopefully not in hell. The holiday season is one of the best times to get your customerís writing about their experience. Unfortunately, you canít force anyone to come up with glowing remarks on the spot. So how do you get your customers chatting on social media and review sites? Here are three ideas:

1. Ask For Reviews on the Bottom of Your Receipt

With new POS technology, receipt paper can print practically anything. Throw a note on the bottom to review your restaurant on Yelp, UrbanSpoon, or the social media site of your choice.

2. Make it Easy to Share on Your Restaurant Website

Reviews and other social sharing isnít going to happen unless itís easy to do so from your website. Place your social media profiles front and center on every page of your website.

3. Respond to Negative Reviews

Seems weird, right? If you get a negative review on Facebook, Yelp, or OpenTable, be sure to respond to it. It shows patrons (even those who have been loyal to your place for years) you care about customers and the experience they have in your restaurant. Itíll get you more reviews. How do you collect reviews for your restaurant? How has social media impacted your restaurantís reputation online? Let us know in the comments below!