You get this question all of the time: “What do you recommend?” It plagues servers everywhere. They have a go-to-dish to answer the question and move on, but maybe there’s more to it. Here’s our thoughts: Why do people ask this? It’s a natural objection. When a consumer is faced with something they haven’t experienced (like going to a new restaurant), they object to the menu. They want to mitigate risk. To do so, they ask someone with experience (your servers) what they recommend. If it’s the Chicken Milanese they recommend, then that dish comes with social proof that it’s good. The consumer is more likely to select a dish your server recommends. This also happens when they’re trying to choose between two dishes on the menu.
March 16, 2013