As we mentioned to you several weeks ago, consumers are increasingly using the internet to find your restaurant. Take these recent stats from AIS Media for example:
- 89% percent of consumers say they have researched a restaurant online before dining there.
- Of those 89% of consumers, 57% indicated that prior to selecting a restaurant they view the restaurant's Web site.
- 33% view other consumer's reviews online prior to dining. (AIS Media)
With so many consumers heading online to find a place to eat, your restaurant’s presence on the web is crucial to getting more customers through the door.
How do you get in front of the 89%?
Search Engine Optimization (SEO) is the key. SEO is where you make changes to your website to better communicate to Google what your pages are about. For example, it may be adding more text, rather than pictures. Or, it could be adding a blog to your site to keep your content fresh. Get your site optimized by Fourtopper.
And What About Reviews?
Diners are likely to leave online reviews, rather than send feedback directly to you. Review sites like Yelp, UrbanSpoon, and TripAdvisor rank well on search engines. This means you should be checking these sites for new reviews. (To simplify this process use ReviewPush). If you get a negative review, many sites let you address it or add a comment as the owner. Take every opportunity to address these. Responding to users shows you care about your restaurant and the diners who eat there. It’s a great credibility boost, too.
So that’s why you should pay attention to search engines. They play an integral role in getting more customers into your restaurant. Over the next few weeks, we’ll cover how you can make small tweaks to your website to increase your position in Google, Yahoo, and Bing.